A common venezuelan treat-beverage is the chicha. Made out of rice and milk, is both nutritive and delicious. Chichamito (a word game between “chicha” and “chamito” -a generic way in venezuelan slang of calling a young kid-) pretends to both celebrate the traditional taste and cultural importance of this beverage, and also take this long-established product to a contemporary brand level.

Project Location: Caracas, Venezuela.
Project Requirements: Verbal Identity, Visual Identity, Product.