When a person looks nice, in spanish, its usually called Guapo. A set of 100% organic-based product for male care was develope in Argentina, and a brand was needed. We asked ourselves how can we talk both to the people that shave, and those who don’t but take care of their beards. Thats how we got to the bear concept.

Project Location: Buenos Aires, Argentina.
Project Requirements: Verbal Identity, Visual Identity, Print, Product.