Sex-toys business is growing all over the world. A chain of stores were projected to be launched simultaneously in Panamá, Colombia and Perú. The client wanted something clear, straight to the point avoiding being too sexual. So what moves everyone? This unexplainable yet powerful attraction. That’s Magnetismo: Love Shop.

Project Location: Bogotá (Flagship), Lima, Ciudad de Panamá.
Project Requirements: Verbal Identity, Visual Identity, Print, Product.